This first section charts Massimo Osti's progression as a designer through the brands and labels he created, from the beginnings with Chester Perry to the extraordinary growth of C.P. Company to the boom of Stone Island to the later experiments of ICD and Double Use, illustrating the progress with images of original catalogues, extant magazine editorials, advertising, and archival material such as merchandise, sketches and brand labels.

This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool. The section uses not only newly photographed garments from the archive but also fabric swatches, notes for the prototyping department and dye-tests to explain the story of the invention of Sportswear in unprecedented detail.

This third section explains Massimo Osti's formal inspirations, the field jackets, parka's, anoraks, deep sea diving suits and capes which he collected and study in order to create a new genre of extraordinary urban hybrids. Beyond the hundreds of photos of individual garments the section includes sketches from personal notebooks, original source material from the studio both printed and actual vintage garments as well as several working models with their original photocopies still attached (a unique working method which is described in detail).