432 pages

    BILINGUAL EDITION English + Italiano
  2. Introduction

    Second Edition of Ideas from Massimo Osti, the 432 page monograph published by Corraini and four years in the making, is the definitive look at one of the most influential and secretly revered names in Italian fashion history (copied from the high street to high fashion, his garments are the metaphorical skeleton in the closet of many of the world's most famous designer's studios).
    The book tells the story of the so-called "godfather of Sportswear", the man responsible for the brands Stone Island, C.P. Company and Left Hand and inventor of the industry-shifting garment dyeing technique, Raso Gommato and numerous other fabrics still in use today, 20-30 years on; of the intellectual designer who worked from Bologna all his life, inspired as much by the 35000 piece historical garment archive he assembled in his studio as the unique artistic and political ferment of the city throughout the '70s, '80s.
    Written and edited by Osti's wife Daniela Facchinato, with more than 1000 images, including 175 newly photographed individual garments from throughout his career (and more than 200 accessories), never seen before sketches, notes, dyeing tests, fabric samples and interviews and appreciations from not only close collaborators such as Carlo Grazia (right-hand man) and Adriano Caccia (of ITS Artea, principal partner for development of new fabric treatments) but also fashion designers Paul Harvey (Stone Island 1995-2005), Sir Paul Smith, Paolo Zegna, Pier Luigi Loro Piana, Francois Gibaud, William Gibson, Errolson Hugh and Aitor Throup, and legendary magazine editors Franca Sozzani (Vogue Italia) and Ashley Heath (The Face, Arena Homme +), the book offers an extremely wide-spanning look at Osti's achievements and influence, contextualizing the designer as a visionary artist working in numerous different formats.
  3. from graphic designer to fashion innovator

    This first section charts Massimo Osti's progression as a designer through the brands and labels he created, from the beginnings with Chester Perry to the extraordinary growth of C.P. Company to the boom of Stone Island to the later experiments of ICD and Double Use, illustrating the progress with images of original catalogues, extant magazine editorials, advertising, and archival material such as merchandise, sketches and brand labels.

  4. textile innovations

    This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool. The section uses not only newly photographed garments from the archive but also fabric swatches, notes for the prototyping department and dye-tests to explain the story of the invention of Sportswear in unprecedented detail.

  5. form and function

    This third section explains Massimo Osti's formal inspirations, the field jackets, parka's, anoraks, deep sea diving suits and capes which he collected and study in order to create a new genre of extraordinary urban hybrids. Beyond the hundreds of photos of individual garments the section includes sketches from personal notebooks, original source material from the studio both printed and actual vintage garments as well as several working models with their original photocopies still attached (a unique working method which is described in detail).

  6. beyond fashion

    The fourth section contains not only original sketches and mock-ups of the famous logos of Stone Island, Boneville and C.P. Company, amongst others, as well as the most important advertising work executed by Massimo for these brands, but also a lesser-known side of the man's work: his political commitment and his many ventures into other professional arenas.

  7. Buy now

    Title: Ideas from Massimo Osti
    Author: Daniela Facchinato
    Publisher: Corraini (Isbn 978-88-7570-629-6)
    Second edition:
    16 extra pages unreleased images and texts
    Format: 24,5 x 33,4cm, 432 pages, paperback, soft cover

    Thank you everyone for the incredible support and interest in the newly released edition of "Ideas from Massimo Osti".

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